I first gathered my products: the TooFaced Born This Way Sunset Stripped Palette ($52), the MAC Cosmetics 219 Synthetic Brush ($28), the BH Cosmetics number four blending brush (the one I used is discontinued, but the number three brush in the Brunch Brush ($21) set is similar), and the Nars Eyelash Curler ($20). The curler was used as a guide for where to place the eyeshadow being used, and even though she didn't end up liking the hack, cut creases are one of the many eyeshadow techniques I struggle with, so I decided to give it a try. So when I was looking for the best eyeshadow tips for hooded eyes, guess where I made my first stop?ĭuring my search, I came across a related video from Nikkie de Jager showcasing what was supposed to be an easy way to get a cut-crease eyeshadow look using an eyelash curler. TikTok has become such a staple in my social media diet that the app has become the first thing I go to when looking for ways to step up my own beauty game. The way people continue to innovate and try new techniques to make their beauty routines more efficient is something I admire.
There's truly nothing I love more than scrolling the beauty section of TikTok. The technique has been touted as one of the easiest ways to create the look.One TikTok hack has users claiming the ability to create a cut-crease eyeshadow look using an eyelash curler as a guide.
#Mac cosmetics online shop professional
This professional user-generated content is then added to the store experience as content for future consumers. Furnished as a makeup bar with professional makeup artists, it became an open source platform for influencers to come in and freely create their own events and content, all powered by MAC. The digital integration also allows the brand to leverage TenCent’s smart retail system, targeting high propensity lookalike consumers in the vicinity of the store, driving footfall traffic, and retargeting consumers post-visit to repurchase via the WeChat mini-app, effectively taking the “e” out of eCommerce.Īnother key part of this revolutionary social commerce business model is the second floor of the MAC store. This is just the start of an integrated online-to-offline experience where the MAC WeChat mini-program becomes your passport to everything the brand has to offer, from gesture-initiated AR interactive device engagement and product personalization to social content from Little Red Book.īecause Gen Z consumers dislike being pestered by sales staff, the entire store experience is almost entirely self-served, from discovery, engagement and validation to purchase and payment via their WeChat wallet.Īnd because every in-store engagement is digital, every consumer action becomes part of their data signature, allowing MAC to accurately drive them to the next experience, raising effectiveness and cross-sell opportunities. Upon entry, digital totems greet you and invite you to scan for a WeChat check in, instantly displaying a personalized greeting. The entire MAC store experience is seamlessly integrated between physical and digital via WeChat. These were tailored to three key product categories for MAC: Lipstick, Eye Shadow and Foundation. Utilizing intensive development of CX, interaction design and technical innovation, our in-store touch screens and mobile interfaces created highly interactive engagement between digital devices and physical products that eliminated purchase barriers and pain points. The result of six months of development, we began with a deep dive into shopper behaviour using cognitive walkthroughs, exit interviews and customer focus groups to understand how Gen Z buys makeup in store.